Logicontrol

My approach to design is holistic: creative direction, graphic design, UX, and everything in between. This means zooming between first-person and bird’s-eye, shifting perspective to find solutions. Learn, play, break rules–the work knows where it needs to go.

Explore projects ►

Holistic Design Processes

Different problems, or clients, require different design tactics. The right combination of processes finds us a solution.

Cycle

Wander

Abstract

Commit

Learn

Be fluent

Switch modes

Play

Break rules

Select Projects

Arktct

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Covalent Fashion

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Elements of Design

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Hand/Eye Magazine

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International Folk Art Market

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The Kitchen Table Santa Fe

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Virtue Intimate Wear

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Zio Frank Pasta

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“He consistently looks to integrate, discovering unforeseen relevance in ideas that might otherwise be left behind.”
Keith Recker, Editor in Chief and Co-Owner, TABLE Magazine
“Noah creates work that is both beautiful AND highly functional— braiding together aesthetics and thoughtful problem-solving.”
Catherine Casalino, Founder of Casalino Design, NY
“In every engagement I’ve experienced thoughtful direction and guidance delivered through great design systems thinking.”
Ben Paluba, Founder, Arktct
“He consistently looks to integrate, discovering unforeseen relevance in ideas that might otherwise be left behind.”
Keith Recker, Editor in Chief and Co-Owner, TABLE Magazine
“Noah creates work that is both beautiful AND highly functional— braiding together aesthetics and thoughtful problem-solving.”
Catherine Casalino, Founder of Casalino Design, NY
“In every engagement I’ve experienced thoughtful direction and guidance delivered through great design systems thinking.”
Ben Paluba, Founder, Arktct
“He consistently looks to integrate, discovering unforeseen relevance in ideas that might otherwise be left behind.”
Keith Recker, Editor in Chief and Co-Owner, TABLE Magazine
“Noah creates work that is both beautiful AND highly functional— braiding together aesthetics and thoughtful problem-solving.”
Catherine Casalino, Founder of Casalino Design, NY
“In every engagement I’ve experienced thoughtful direction and guidance delivered through great design systems thinking.”
Ben Paluba, Founder, Arktct
“He consistently looks to integrate, discovering unforeseen relevance in ideas that might otherwise be left behind.”
Keith Recker, Editor in Chief and Co-Owner, TABLE Magazine
“Noah creates work that is both beautiful AND highly functional— braiding together aesthetics and thoughtful problem-solving.”
Catherine Casalino, Founder of Casalino Design, NY
“In every engagement I’ve experienced thoughtful direction and guidance delivered through great design systems thinking.”
Ben Paluba, Founder, Arktct

About

Hi, I’m Noah, a New Yorker who long ago headed West. Logicontrol is the studio I’ve run since 2002.

At Parsons I learned that design isn't just about beauty—it's about discovering meaning. Since then I’ve worn a good number of hats: graphic designer, UX specialist, art director, brand strategist, therapist to clients in crisis. Whether in-house, agency, or studio, my practice centers on curiosity, collaboration, and the understanding that every problem comes down to people.

I call myself multidisciplinary because I'm happiest learning and creating—discover, sketch, refine, repeat. The alchemy that marries form and concept is my lighthouse. And I’ve been lucky enough to work with clients who care about culture, community, and the world. Design should be a conversation. I try to make sure there’s something worth hearing.