My studio’s approach to design is holistic: creative direction, graphic design, UX, and everything in between. Play, learn, break the rules. Move between first-person and bird’s-eye, adapt to find solutions. The work will tell you where it needs to go.

My studio’s approach to design is holistic: creative direction, graphic design, UX, and everything in between. Play, learn, break the rules. Move between first-person and bird’s-eye, adapt to find solutions. The work will tell you where it needs to go.

Holistic Design Processes

Select Projects

  • “He consistently looks to integrate, discovering unforeseen relevance in ideas that might otherwise be left behind.”

    Keith Recker, Editor in Chief and Co-Owner, TABLE Magazine

  • “Noah creates work that is both beautiful AND highly functional— braiding together aesthetics and thoughtful problem-solving.”

    Catherine Casalino, Founder of Casalino Design, NY

  • “In every engagement I’ve experienced thoughtful direction and guidance delivered through great design systems thinking.”

    Ben Paluba, Founder, Arktct

About

Hi, I’m Noah, a New Yorker who headed West. Logicontrol is the studio I’ve run since 2002.

I call myself multidisciplinary because I love process. That alchemy that marries form and concept is magnetic. Over the years I’ve been lucky enough to work with curious, passionate clients who care about culture, community, and the world. To see that good design is a conversation where there’s always something worth hearing.

It was at Parsons School of Design I found that design isn’t just about aesthetics, it’s about uncovering shared meaning. As Logicontrol Studio lead I’ve worn any number of hats: graphic designer, UX specialist, brand strategist, therapist to clients in crisis. Logicontrol centers its work on the understanding that every solution comes down to people and collaboration.

Hi, I’m a human who loves design.