Project

Hand/Eye Magazine

Project

Hand/Eye Magazine

World. Craft. Culture.

Branding

Creative Direction

Design

UX / UI

Print Promotional

Challenge

Hand/Eye Magazine covered world craft culture—from ancient traditions to contemporary makers—for an audience spanning collectors, artisans, donors, and design enthusiasts. Over three years and ten issues, we produced an ad-free, editorially driven publication that relied entirely on content quality for its survival. 

The design challenge was creating a system flexible enough to honor hundreds of diverse artists and writers while maintaining a cohesive, modern aesthetic—often working with wildly varying source material, from museum-quality photography to cell phone snapshots from remote areas.

Process

As Art Director and Lead Designer, I led a rotating team of 3-5 Junior Designers (former students from my time teaching at Parsons) through the complete design and production of each ~80-page issue. I handled overall magazine architecture—covers, table of contents, feature layouts—while mentoring designers on typography and composition as they developed individual stories. 

The work required constant cycling: reviewing layouts, pushing solutions, refining until each article felt right. We had to learn from challenges: when artists sent limited visuals, we used creative typography and space; when flooded with content, we curated ruthlessly. The role demanded we be fluent across cultures and crafts—translating a Moroccan ceramicist's story, a Japanese textile artist's process, and a Mexican weaver's history, working directly with artists and writers to develop narratives, conduct interviews, and sometimes photograph work ourselves.

Process

Impact

Hand/Eye built a dedicated community that remains active today—14,000 Facebook followers still engaged with craft content years after the magazine ceased print publication in 2013. The publication established a reputation for beautiful, substantive craft journalism and helped launch the careers of multiple junior designers who went on to work in fashion and design. The magazine's approach to honoring diverse craft traditions while maintaining editorial quality has influenced how craft culture is covered in contemporary publications.

Impact

The challenge was creating a system flexible enough to honor hundreds of diverse artists. When artists sent limited visuals, we used creative design; when flooded with content, we curated ruthlessly.

The challenge was creating a system flexible enough to honor hundreds of diverse artists. When artists sent limited visuals, we used creative design; when flooded with content, we curated ruthlessly.

The challenge was creating a system flexible enough to honor hundreds of diverse artists. When artists sent limited visuals, we used creative design; when flooded with content, we curated ruthlessly.

An ad-free, editorially driven publication that relied entirely on audience appreciation to survive.

An ad-free, editorially driven publication that relied entirely on audience appreciation to survive.

An ad-free, editorially driven publication that relied entirely on audience appreciation to survive.

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