We needed to play: I directed and shot with an intimacy coordinator who set up physical games with our models. The reward was imagery that communicated honest sexuality and community. To be fluent in translating product function digitally, we developed labeled illustrations and on-model photos showing strap positions and encouraged mixing and matching straps and buckle accessories via ecommerce UX. For special event campaigns, we learned from A/B/C tested landing pages with varying visuals and messaging, incorporating successful elements back into the core brand as we discovered what resonated.