Covalent — Logicontrol

Model in a black ribbed dress holding a structured black Covalent leather tote bag, cropped to the torso against a grey backdrop.

Helping plastic not be plastic, and fashion to heal the earth.

Branding

Creative Direction

Design

UX / UI

Social + Ads

Email

Photography

Illustration

Animation

Packaging

Challenge

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Aircarbon is a carbon-negative biomaterial that transforms greenhouse gases into a biodegradable plastic alternative. Yes, that is a mouthful. Aircarbon was being transformed into fashion accessories under the brand Covalent. The company needed a slew of branded touch points, including digital experiences, that could build consumer understanding of a genuinely new, even miraculous, technology. We had to make complex science accessible, demonstrate blockchain-backed traceability, and guide users on an educational journey toward carbon-conscious product.

Process

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I led brand strategy, art direction, and UX design for the Covalent Fashion product line. We wandered through multiple approaches to explaining carbon-negative technology before finding language that resonated with conscious consumers. We switched modes constantly—moving between scientific precision when coordinating with the lab team, accessibility when designing for consumers, and technical execution when building the blockchain verification system with developers.

We also needed to play with how to make complex science engaging: experimenting with animated flows, interactive diagrams, and video until we found something that educated without overwhelming. We committed to a unique verification system where each product’s on-item code unlocked its specific origin story, production data, and lifecycle impact through interactive reports and video.

Process

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Impact

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The brand helped Aircarbon secure partnerships with Nike, H&M, and Shake Shack, and supported a $125M funding round. Coverage in Fortune, WSJ, Fast Company, and CNN, plus recognition in Fortune's Impact 20 and TIME100 Climate lists, established Aircarbon as a leader in carbon-negative innovation.

Impact

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Bold black text reading ‘was ≠ is’ centered on a white background.

Wander

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Sometimes you just have to trust that the dots will connect.

Wander

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Sometimes you just have to trust that the dots will connect.

How do we make complex science engaging? Educate without overwhelming?

Flattened kraft-cardboard Covalent packaging printed with ‘Less is beautiful’ copy and a wavy topographic line pattern.

Switch modes

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Improvise instead of planning. Listen instead of speaking.

Switch modes

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Improvise instead of planning. Listen instead of speaking.

Unfolded kraft Covalent information cards reading ‘Thank you for being so negative,’ ‘Hello, AirCarbon’ and ‘Carbon Dated,’ with a QR code.

A unique verification system where each product's on-item code unlocked its origin story.

Composite of a white AirCarbon-leather phone sleeve with a ‘−1.59 KG CO2E’ carbon stat and a ‘Carbon Dated’ dial graphic over an iridescent backdrop.

Play

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What’s the point if there’s no fun? Make it fun for yourself, your team, your user.

Play

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What’s the point if there’s no fun? Make it fun for yourself, your team, your user.

Overhead shot on beach sand of a white leather sleeve holding a phone in a black Covalent case.

“He consistently looks to integrate, discovering unforeseen relevance in ideas that might otherwise be left behind.”
Keith Recker, Editor in Chief and Co-Owner, TABLE Magazine
“Noah creates work that is both beautiful AND highly functional—braiding together aesthetics and thoughtful problem-solving.”
Catherine Casalino, Founder of Casalino Design, NY
“Working with Noah is a symbiotic relationship; he immerses himself deeply in each concept.”
Yotam Solomon, Brand Architect & ESG Strategist